A helpful review for a product or service is one that is , providing enough specific detail to help other consumers make informed decisions. Characteristics of a Helpful Review

Reviews that include user-generated images are often considered more helpful. Images that show the product in use (in its intended application) are particularly effective compared to simple "packshot" photos of the box.

A good review starts with a brief summary and uses paragraphs to separate different points, such as pros and cons.