The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million .
: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus.
: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales.
: Greater China led growth at 13%, while Latin America (+22%) and Emerging Markets (+17%) saw even faster expansion.
: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025
The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million .
: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus. adidas
: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales. The adidas Annual Report 2025 highlights a year
: Greater China led growth at 13%, while Latin America (+22%) and Emerging Markets (+17%) saw even faster expansion. : The mid-term goal is to achieve an
: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025