Lincoln Center for the Performing Arts Press Room

Advertising 90%

Advertising has always been about one thing: capturing attention. What started as oral pitches in ancient markets has transformed into a multi-billion dollar science that influences almost every facet of modern life. A Brief History of Persuasion

: Early "ads" included town criers and wall posters in ancient Egypt. advertising

: The 15th-century printing press enabled the first mass-produced posters, leading to the first newspaper advertisement in the 17th century. Advertising has always been about one thing: capturing

The Evolution of Attention: From Town Criers to Targeted Algorithms advertising