Airship Acquires Sms Commerce Company Replybuy May 2026

Shifted from one-way "blasts" to personalized, one-to-one customer conversations.

Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email. Airship acquires SMS commerce company ReplyBuy

Automated syncing of conversational histories with major CRM platforms. Shifted from one-way "blasts" to personalized

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year. Airship acquires SMS commerce company ReplyBuy

While ReplyBuy was historically dominant in the sports and entertainment ticketing sectors, Airship aimed to apply its "friction-free" transaction technology across broader industries like retail and service-based organizations. Capabilities Added to Airship