Attitudes And Attitude Change -

Attitudes aren't innate; they are learned through various channels:

The beliefs, thoughts, and attributes associated with the object (e.g., "This brand is environmentally friendly"). How Attitudes are Formed

When a person’s actions contradict their beliefs, it creates a state of psychological discomfort called "dissonance". To resolve this tension, individuals often change their attitude to match their behavior. Attitudes and Attitude Change

Observing and imitating the views of parents, peers, and role models.

Associations (classical conditioning) and rewards or punishments (operant conditioning) reinforce specific stances. Attitudes aren't innate; they are learned through various

This model suggests two "routes" to persuasion:

The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand"). Attitudes aren't innate

Psychologists generally break attitudes down into three core components, often referred to as the :