and Rich Brian rented the armor, which Brian later described as incredibly uncomfortable because they forgot to include the shoulder pads, leaving the weight of the metal to press directly on his deltoids.
The video's humor and viral potential were immediate; a single TikTok clip of the rappers in their armor gained over a million likes, helping the song explode into a global hit with hundreds of millions of streams. bbno$ & Rich Brian - edamame (Official Video)
The video is set in a lavish Los Angeles mansion. Instead of the usual "flashy cars and champagne," director cast bbno$ and Rich Brian as knights who spend their day performing ordinary household tasks while wearing 25-kilogram suits of plated metal armor. and Rich Brian rented the armor, which Brian
The production was intentionally low-budget, costing only about ** Instead of the usual "flashy cars and champagne,"
: The duo brushes their teeth, eats cereal, and plays a high-stakes game of Scrabble, all while clanking around in their heavy gear.
See the armored antics and the creative process behind the hit video: bbno$ & Rich Brian - edamame (Official Video) YouTube · bbno$ How BBNO$ came up with “edamame” YouTube · Daniel Wall