The year was 2011, and the world was changing. Steve Jobs had just passed away, the iPhone 4S had introduced us to Siri, and the retail world was bracing for a holiday season that felt caught between the old-school magic of a physical store and the looming shadow of online shopping.
Fast forward to more recent years, and the story of Best Buy’s holiday commercials shifted from the creators to the .
, the co-founder of a then-fledgling app called Instagram . best buy commercial christmas
: "Look at how much faster this computer is!"
In a series of fast-paced, high-energy spots, they brought in: , the man who invented the camera phone. The year was 2011, and the world was changing
One of the most memorable featured . Instead of focusing on technical specs, the ad focused on the anxiety of buying tech. Poehler played the hyper-inquisitive shopper, asking the Blue Shirt employee impossible questions like, "Will this TV make me look like I have a secret?" It was a human story that acknowledged how confusing technology had become, making the Best Buy employee the hero of the holidays. The Modern Magic
: "Look at how this device brings us together when we’re apart." , the co-founder of a then-fledgling app called Instagram
The real "story" of these commercials is the history of how we've lived through tech over the last two decades: