: The My Best Buy Credit Card was a primary tool for savvy shoppers, offering 10% back in rewards on first-day purchases, which many used to stack value on high-ticket items like OLED TVs and soundbars.

: By late October, Best Buy began revealing its heavyweight Black Friday deals to build anticipation. Notable highlights included: Sharp 50-inch Smart 4K Ultra HD TV Go to product viewer dialog for this item. for a record-low $179.99 . Significant savings on the Samsung Galaxy Note 8 Go to product viewer dialog for this item.

: Running through October 12, this sale featured major markdowns on Apple products, TVs, and gaming gear . It served as a critical early window for tech enthusiasts to bypass the November crowds.

In October 2017, the atmosphere at Best Buy was charged with the early energy of "Techtober," a pre-holiday season where deal-seekers were already hunting for the best values before the official Black Friday rush.