As the director, Jungkook chose a nostalgic, intimate visual style.
The transition from casual loungewear to performance suits represents the duality of their lives as ordinary young men and global superstars. BTS (л°©нѓ„м†Њл…„л‹Ё) Life Goes On MV
The video concludes with the members performing on an empty stage in black and white, highlighting the stark reality of empty venues while emphasizing the purity of their music. As the director, Jungkook chose a nostalgic, intimate
V driving through a deserted Seoul represents the feeling of being "stuck" while the rest of the world feels unreachable. V driving through a deserted Seoul represents the
"Life Goes On" made history by becoming the first song primarily in Korean to debut at number one on the Billboard Hot 100. The music video resonated globally for its vulnerability, stripping away the "idol" persona to show seven individuals navigating the same anxieties as their audience. It is widely regarded as one of the most significant artistic responses to the 2020 lockdowns.
Windows are used throughout to represent the barrier between the safety of home and the uncertainty of the outside world. Cultural Impact
BTS released the music video for "Life Goes On" on November 20, 2020, as the lead single from their studio album BE . Directed by member Jungkook, the video serves as a poignant time capsule of the COVID-19 pandemic, focusing on themes of resilience, comfort, and togetherness during global isolation. Theme and Narrative