: Known for aggressive marketing, this large dealership is frequently cited by locals for similar outrageous incentives, including "Buy an F-150, get a Rio for $1". Why Dealers Did It
The "Buy One, Get One" (BOGO) offer typically required customers to pay the for a high-end model, such as the Kia Sorento or the Kia Sedona minivan. In exchange, the dealership would provide a base-model Kia Rio —the brand's most affordable car—at no additional cost.
: The shock value of a "free car" headline was a massive draw for customers who might otherwise have overlooked the brand. buy a kia sorento get a kia rio free
: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly.
The promotion served several business purposes beyond just selling two cars: : Known for aggressive marketing, this large dealership
: To qualify, buyers often had to forgo all other factory rebates, low-interest financing, or negotiable discounts on the primary vehicle. Reviewers at Jalopnik noted that these forfeited incentives were often nearly equal to the value of the free Rio .
: This dealership famously ran commercials in the late 2000s offering a "buy one, get one free" deal where purchasing a 2008 model could net you a 2007 model for free. : The shock value of a "free car"
Today, these deals are largely a relic of the past. Current Kia Sorento deals focus on standard APR incentives (like 0% for 48 months) or lease specials rather than multi-car giveaways.