Some of today's most recognizable brands started as crowdfunded side projects:
: If successful, the product is shipped to you, often at a discounted "early bird" price. Major Success Stories buy crowdfunded products
: Creators use the funds for manufacturing. Delivery often takes months or even years. Some of today's most recognizable brands started as
Digital innovation sourcing through entrepreneurial storytelling How the Process Works
: Your payment is typically only processed if the campaign hits its financial target by a set deadline.
Buying crowdfunded products is a process of backing an idea before it exists as a finished consumer good. Unlike traditional retail, where you purchase inventory that is already on a shelf, crowdfunding is essentially a where you fund the production of a prototype in exchange for the final product. How the Process Works