: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items.
: A genuine BOGO offer should be half the price of two units when compared to their individual full price. buy one get one free candy
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers. : High-visibility BOGO offers on popular candy can
: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations : BOGO forces a higher unit movement
Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread
Retailers and manufacturers use BOGO candy offers for several strategic reasons:
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny: