Success is heavily dependent on responding almost instantly, as faster responses significantly increase conversion rates.

Allows new agents or brokerages to generate business without an established referral network.

You are often competing with multiple agents for the same zip code.

Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices.

Zillow uses specific metrics to determine which agents receive the highest-quality "connections":

Buying Leads On Zillow May 2026

Success is heavily dependent on responding almost instantly, as faster responses significantly increase conversion rates.

Allows new agents or brokerages to generate business without an established referral network.

You are often competing with multiple agents for the same zip code.

Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices.

Zillow uses specific metrics to determine which agents receive the highest-quality "connections":

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