By Russell Brunson Copyright 2011 В© Dotcomsecre... May 2026

: A word-for-word sales presentation script used to sell a $20–$50 per month continuity program.

Because this is a copyrighted training product from 2011, it is typically available through: By Russell Brunson Copyright 2011 В© DotComSecre...

: A psychological technique used to transition from providing free value to making a paid offer. : A word-for-word sales presentation script used to

: The core strategy focuses on getting customers into a "free plus shipping" or low-cost trial that automatically rolls into a monthly subscription. Where to Find It By Russell Brunson Copyright 2011 В© DotComSecre...

: Brunson outlines how to build trust with a new lead within the first few minutes of a presentation.

The text you are referring to is the training manual and script, originally published by Russell Brunson in 2011.