Directed by his frequent collaborator and edited by Central Cee himself, the video uses several distinct London locations to match the track's moody tone:
The video is widely regarded as one of his most "mature" works, peeling back the layers of his typically guarded persona to show a 23-year-old artist grappling with the realities of the music industry and his own history. Central Cee Ungrateful [Net Video]
He openly discusses the mental toll of his former life, specifically mentioning the guilt of "serving a pregnant lady" while trying to earn a living. Directed by his frequent collaborator and edited by
The story behind Central Cee ’s is a raw, introspective look at the rapper's transition from the streets of West London to global stardom . Released in March 2022 as the final visual from his chart-topping mixtape 23 , the track serves as a confession of his past misdeeds and the mental weight of his current success. The Narrative & Lyrics Released in March 2022 as the final visual
He uses a significant portion of the track to credit UK rap pioneers who paved the way for him, including Giggs, Skepta, and Dave , and gives a special shout-out to his manager, YBeeez . The Visuals
Despite the title, the song is less about being ungrateful and more about and personal accountability. The lyrics dive into several key "chapters" of his life:
Central Cee unveils latest video for "Ungrateful" - Revolt TV