: Sophisticated accounting controls that accurately distinguish profitable activities from unprofitable ones.

: A company with more than just a handful of talented managers to ensure organizational resilience.

: A focus on long-term profitability rather than immediate, short-term gains.

: Management that speaks freely to investors during both good times and bad.

Written by legendary investor and first published in 1958, Common Stocks and Uncommon Profits and Other Writings is a foundational text in growth investing. It shifts the focus from purely quantitative data to qualitative analysis , emphasizing the importance of finding "uncommon" companies with superior management and long-term potential. The 15 Points for Stock Selection

: A worthwhile profit margin that is being maintained or improved through cost efficiencies.