Copy, Copy, Copy: How To Do Smarter Marketing B... Info

: Specifies the optimal marketing strategy (e.g., expertise, popularity, or salience) for that specific scenario.

: The book features examples from diverse fields including the British Olympic Cycling Team, Great Ormond Street Hospital, and pop culture icons like Elvis and Shakespeare to demonstrate that "copying to greatness" is a universal human trait. Availability and Pricing Copy, Copy, Copy: How to Do Smarter Marketing b...

: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior: : Specifies the optimal marketing strategy (e