: Define core values, positioning, and a "big idea" that differentiates the brand.
: Helping customers choose from a vast array of options. Designing Brand Identity
: Communicating the quality and value of a product or service. : Define core values, positioning, and a "big
The branding process typically follows a universal five-phase methodology: : Define core values
: Includes the Logo (visual anchor), Color Palette (emotional resonance), and Typography (tone and personality).