The film concludes with a final couple collecting the grand prize, though the ending is described by reviewers as "humorous" and "confusing". The story attempts to offer a final message about the extreme price of pursuing fame through reality TV and the total loss of privacy, though some viewers felt this thematic depth was "tacked on".

The story centers on and other attractive contestants who move into a house to compete for large cash prizes by completing challenges sent in by an online audience. While the show begins as a flirty experience involving swapping partners and winning money, the atmosphere shifts as the audience's requests become increasingly perverse.

The "thriller" elements kick in halfway through the film when the game turns deadly:

: The final portion of the film follows a race for survival as Liam is tasked with getting "revenge" on Lucy. The Ending