Customers typically had to buy a high-end, full-price vehicle at the Manufacturer's Suggested Retail Price (MSRP).
For an additional $1, the buyer would receive a second, more economical model. dodge buy one get one free
This was not a nationwide corporate program from Chrysler/Dodge; it was usually initiated by individual dealer groups or regional associations. Customers typically had to buy a high-end, full-price
A frequent example involved buying a Dodge Ram 1500 pickup truck and getting a Dodge Caliber or Dodge Avenger for a dollar. 📈 Why Dealers Did It the buyer would receive a second