"Read this," she said. "The user's brain is like a battery. Every time they have to wonder 'Can I click this?' or 'Where is the home button?', you’re draining that battery. By the time they find the milk, they’re too tired to buy it."
The next morning, Steve started "Revisiting" his design with a common-sense lens: Don’t Make Me Think, Revisited: A Common Sense ...
He imagined a user being blindfolded, spun around, and dropped onto a random page of his app. He realized they’d have no idea where they were. He added clear breadcrumbs and a persistent "Home" icon. "Read this," she said
His mentor, Maya, walked over and dropped a slim, orange book on his desk: Don’t Make Me Think by Steve Krug. By the time they find the milk, they’re
"That was easy," she shrugged. "I didn't even have to think about it."