As of early 2026, the video has amassed over 26 million views on the official Elena Kitić YouTube channel .
The song explores themes of urban luxury, confidence, and the "Ghetto Princess" persona—balancing a "street" aesthetic with high-end glamour. The lyrics and visual style emphasize independence and the singer's unique position within the regional music industry. ELENA KITIĆ - PUMA Elena - Geto Princeza (Official Video)
Vladimir Bjelobaba served as the Director of Photography. Performance and Reception As of early 2026, the video has amassed
It remains one of Elena's most popular solo releases, frequently appearing in her top 5 most-viewed YouTube videos. ELENA KITIĆ - PUMA Vladimir Bjelobaba served as
The official music video for (Ghetto Princess) by Serbian R&B and pop artist Elena Kitić was released on April 15, 2018 . The track solidified Elena’s presence in the regional Balkan trap and R&B scene, further establishing her signature high-fashion visual style. Production Credits
The song and video were produced in collaboration with prominent names in the Balkan music industry: Elena Kitić