It has been described as a "bombazo" (bombshell) and a bestseller driven by word-of-mouth for its documented look at cross-interests between business and the state.
The text links Pérez and his businesses to various high-profile Spanish corruption scandals (such as Gürtel and Púnica) and claims his companies have financed several political foundations across the spectrum. Author Perspective Florentino Perez El Poder Del Palco Florentino ...
The book (Akal, 2022) is an unauthorized biography by journalist Fonsi Loaiza that explores the immense influence of the Real Madrid president. The title refers to the "VIP box" (palco) at the Santiago Bernabéu stadium, which Loaiza describes as a primary center of political and economic power in Spain. Key Themes and Arguments It has been described as a "bombazo" (bombshell)
Readers and reviewers often highlight the "uncomfortable" nature of the data presented, with some noting it leaves a sense of unease regarding the perceived "impunity" of such powerful figures. The title refers to the "VIP box" (palco)
Loaiza argues Pérez’s power rests on two pillars: ACS (his construction company) and Real Madrid . He describes this as a synergy of "concrete and football" used to build a multi-billion euro fortune.