Imagined By Sza - Grey Goose Essences In Bloom

Serving as the project’s Creative Consultant , SZA drew heavy inspiration from her own deep connection to nature, which she credited with helping her cope during the pandemic. The "In Bloom" concept captured the collective feeling of "truly flourishing" after long periods of lockdown, using the botanical ingredients of the Essences— Strawberry & Lemongrass, White Peach & Rosemary, and Watermelon & Basil —as a sensory template for the show.

To create a 360-degree immersive format, the production used meticulously choreographed drone technology alongside traditional Steadicams to follow SZA's fluid, "blooming" choreography. GREY GOOSE® Essences In Bloom | Imagined by SZA GREY GOOSE Essences In Bloom Imagined by SZA

Filmed at Wisdome , an immersive art dome in Los Angeles, the performance was a visual feast that juxtaposed the organic with the digital: Serving as the project’s Creative Consultant , SZA