How "local" content becomes a global phenomenon (e.g., Squid Game or K-Pop) through digital distribution.
Distinguish between Entertainment Content (the "what"—shows, memes, games) and Popular Media (the "how"—TikTok, Netflix, Cinema). HelplessTeens.15.07.17.Alex.Mae.XXX.1080p.MP4.KTR
The feeling of a real connection with influencers or fictional characters, and how this drives brand loyalty and content "stanship." How "local" content becomes a global phenomenon (e
Discuss how shared experiences (like the Super Bowl or season finales) used to create a "monoculture." games) and Popular Media (the "how"—TikTok
1. Introduction