: On a "lark," Azoff’s office called contacts at ESPN to pitch the idea of a rock band taking over the sports channel. The Reaction: "They Went Crazy"
: Emphasizing that the deal started with a casual, almost impulsive phone call.
: How a legendary rock band filled the "sports void" when stadiums were empty. How Eagles Ended Up on ESPN: вЂThey Went Crazy, ...
: Longtime ESPN anchor Chris Berman , a close friend of Glenn Frey and Joe Walsh, helped facilitate the deal.
: How airing a concert on a sports network actually outperformed traditional music marketing strategies at the time. : On a "lark," Azoff’s office called contacts
In the summer of 2020, with touring suspended, Eagles manager Irving Azoff and the band members were home watching sports documentaries like The Last Dance (the Chicago Bulls series) and 30 for 30 on ESPN .
If you are building content around this story, focus on these highlights from Ultimate Classic Rock : : Longtime ESPN anchor Chris Berman , a
: The network "went crazy" for the idea as they were searching for high-quality content while most live sports were canceled or delayed.