The most common mistake in makeup shopping is matching only the surface "overtone" (fair, medium, deep) while ignoring the "undertone," which is the permanent color temperature beneath your skin.
Your skin type dictates which formula will look most natural and last longest. How to Choose Concealer Shades by Skin Tone - Maybelline how to buy foundation and concealer
Hold a stark white piece of paper next to your bare face. If your skin looks yellow by comparison, you are warm; if it looks pink or rosy, you are cool. 2. Choose the Right Foundation Formula The most common mistake in makeup shopping is