This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch.
: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments.
: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel. How to gain customers and increase profits with...
: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.
: Actively asking satisfied customers for referrals is one of the most effective ways to gain new business. This book is a practical, 215-page guide designed
Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training.
Beyond the specific book, general business research emphasizes several proven strategies to achieve these goals: : The book provides tangible tools to support
: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops.