Offer a "diagnostic" or a "starter project" for 1/10th of your usual price.
When nobody is buying, they are still . They are searching for answers on how to navigate the dip.
Reach out to old prospects—not to sell, but to ask: "How has your priority shifted since we last spoke?" how to sell when nobody's buying
Big contracts are scary in a recession. Lower the barrier to entry so they can experience your value without a boardroom meeting.
In a boom, people buy to gain (ROI, status, growth). In a slump, they buy to . Offer a "diagnostic" or a "starter project" for
Stop talking about how your product makes things better . Start talking about how it makes things safer , leaner , or future-proof .
90% of your market might not be buying today, but 100% of them will buy eventually . Reach out to old prospects—not to sell, but
Market for top-of-mind awareness . When the "buying window" opens for a prospect in six months, you want to be the first name they think of because you were the only one who didn't vanish when things got tough.