The product has changed significantly since its 1981 debut to keep up with health trends:
: Model Fabio Lanzoni became the face of the brand in 1994, appearing in dramatic commercials where his only line was often the brand's name. I can't believe its not butter.rar
Despite being synonymous with margarine, technically isn't margarine by legal standards. The product has changed significantly since its 1981
: The name is so distinct that it has spawned endless parodies, from "I Can't Believe It's Pot Butter" to "I Can't Believe It's Not Ketchup". 🔬 Evolution of the Recipe I can't believe its not butter.rar
: To be labeled "margarine" in the U.S., a product must contain at least 80% fat .