Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v Guide

Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories .

A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" . iKON - ‘왜왜왜 (Why Why Why)’ M/V

Unlike typical pop songs that end after a bridge, "Why Why Why" concludes with an emotional peak in the outro, a "charming point" designed to linger with the listener . Bobby is seen discarding a promise ring, while

The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash . representing the deep

iKON Asks “Why Why Why” in Newest Music Video - The Kraze

The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G .