System-wide comparable sales grew 5.3% for the full year, resulting in the first positive annual guest count increase the chain had seen in 5 years.
Shares closed the year at $172.12 in December. 🚀 Why McDonald's Crushed It in 2017 is mcdonald's a good stock to buy 2017
McDonald's aggressively shifted toward a franchised model. While this reduced top-line accounting revenue by replacing direct store sales with smaller royalty cuts, it drastically improved profit margins and cash flow predictability. System-wide comparable sales grew 5
The brand introduced self-service kiosks, mobile ordering, and popular initiatives like All-Day Breakfast expansions. is mcdonald's a good stock to buy 2017