Is Roku Stock Worth Buying -

Roku’s primary engine is no longer selling "sticks"; it’s the high-margin segment, which accounts for nearly 88% of total revenue .

As of April 2026, has transitioned from a volatile growth play into a legitimate, profitable platform powerhouse. Trading at $114.38 with a market capitalization of approximately $16.86 billion , the company is coming off a transformative 2025 where it posted its first annual profit in years. is roku stock worth buying

: For fiscal year 2025, Roku reported a record net income of $88 million , a massive reversal from the losses of 2023–2024. Free cash flow also surged to a company record of $484 million . Roku’s primary engine is no longer selling "sticks";