Manchester-based DJs then autotuned the interview clip as part of their "adding autotune to random vids" series. This version exploded on TikTok, amassing over 50 million views and inspiring a viral dance trend choreographed by Jess Qualter and Brooke Blewitt, both of whom make cameos in the official music video. Music Video Highlights
Directed by Stanley Brock and driven by a concept from Amelia Dimz, the video highlights the contrast between its stars' worlds:
The song's journey started in 2000 during an episode of Louis Theroux's Weird Weekends , where Louis performed a rap he wrote about "gangsta rap". The lyrics resurfaced in February 2022 when Amelia Dimoldenberg asked him to reprise it during his appearance on her series, .
Manchester-based DJs then autotuned the interview clip as part of their "adding autotune to random vids" series. This version exploded on TikTok, amassing over 50 million views and inspiring a viral dance trend choreographed by Jess Qualter and Brooke Blewitt, both of whom make cameos in the official music video. Music Video Highlights
Directed by Stanley Brock and driven by a concept from Amelia Dimz, the video highlights the contrast between its stars' worlds:
The song's journey started in 2000 during an episode of Louis Theroux's Weird Weekends , where Louis performed a rap he wrote about "gangsta rap". The lyrics resurfaced in February 2022 when Amelia Dimoldenberg asked him to reprise it during his appearance on her series, .