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The narrative treatment, written by (who also co-wrote and produced the song), follows a structured "romantic comedy" arc:

‎Bleeding Love (Official 4K Video) - Music Video by Leona Lewis - Apple Music. Apple Music

: The video opens with a heated public argument in Times Square between Leona and her boyfriend (played by model Nicholas Lemons).

: Following the fight, the boyfriend returns to their shared apartment to pack his belongings, intending to leave for good.

Bleeding Love (Official 4K Video) (Leona Lewis) в Apple Music

by Leona Lewis - Bleeding Love (Official 4K Video) - Apple Music

: The climax of the video occurs as the man returns to the spot where they first argued in Times Square. In a surreal moment, Leona's face begins to appear on all the surrounding digital billboards, symbolizing how her presence (and her "bleeding love") is inescapable for him. The story concludes with the man returning to her, offering a traditional happy ending. Visual and Production Context

The US version of the music video, directed by Jessy Terrero, reimagines Leona Lewis’s iconic anthem with a focused narrative set against the vibrant, neon backdrop of New York City. Unlike the international version, which follows multiple couples, this version centers primarily on a personal story of love and reconciliation involving Leona herself. The Storyline: A New York Heartbreak