The story of Lexus began in 1983 when Toyota Chairman Eiji Toyoda challenged his company to build "the finest luxury car in the world". This secret project, codenamed Circle-F, resulted in the Lexus LS 400 . When it launched in 1989, it shocked competitors by offering superior quietness and build quality at a more accessible price point than established European rivals. The Takumi Philosophy
Lexus has consistently led the market in integrating hybrid technology, starting with the RX 400h, the world’s first luxury hybrid. The story of Lexus began in 1983 when
From the subcompact hybrid UX to the massive three-row TX and the rugged LX 600 , the SUV lineup covers every size requirement. The Takumi Philosophy Lexus has consistently led the
Today, Lexus offers a comprehensive range of vehicles tailored to modern lifestyles: Since its debut in 1989, the brand has
Lexus, the luxury division of the Toyota Motor Corporation, has spent over three decades redefining the automotive world's expectations of reliability, refinement, and service. Since its debut in 1989, the brand has grown from a single flagship sedan into a global powerhouse known for its "Pursuit of Perfection". A Legacy Born from Ambition