The video mirrors the "Grey lifestyle" with its opulent setting and themes of longing and connection:

Rita Ora shared that working with Payne was a "joy" and that he was "super professional," noting they became close friends during the process.

The video was filmed at Oheka Castle in Huntington, New York, on Long Island. Fans often recognize this location as the same one used for Taylor Swift's "Blank Space" music video.