Women over 40 are twice as likely as men of the same age to have storylines focused specifically on physical aging (15% vs. 7%).
Characters over 40 continue to see a drop in representation compared to their 30s; on broadcast TV, the percentage of major female characters falls from 42% to 15% once they enter their 40s. mature big milfs
While progress is being made, significant disparities remain in how mature women are represented: Women over 40 are twice as likely as
Many established stars, such as Reese Witherspoon and Nicole Kidman , are now producing their own projects to ensure complex narratives for mature women are actually made. Powerhouse Actresses Ruling 2026 on broadcast TV