Media Buying Negotiation Tactics [ macOS ]

Tips for Successful Supplier Negotiations in Strategic Sourcing

: Treat the vendor as a partner. Creative, "win-win" solutions often lead to long-term discounts that a "hard-ball" approach might miss. media buying negotiation tactics

: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost. media buying negotiation tactics