: Women aged 60 and older are dramatically underrepresented, accounting for only 2% to 3% of all major female characters in broadcast and streaming. Men in the same age bracket hold more than double the roles of their female counterparts.
: In 2024, female protagonists reached parity with males in top-grossing films (42%), yet this progress was largely driven by younger actresses; only eight of the year's most popular films featured a woman over 45 in a lead role. 2. Emerging Archetypes and Content Shifts Milfcreek [Xmas Special Preview] By Digibang
Research - Center for the Study of Women in Television & Film : Women aged 60 and older are dramatically