Open To Buy Definition May 2026

Retailers use data rather than "gut instinct" to manage their inventory levels. An OTB plan typically factors in: The projected revenue for the period. Current Inventory: The physical stock already on hand. Projected Markdowns: Discounts expected during the period.

What is Open-to-Buy (OTB)? Definition, Meaning & Examples - Board open to buy definition

The target stock level for the end of the period. Why Retailers Use It Retailers use data rather than "gut instinct" to