People Who Buy Appliances Info

An interesting and foundational paper on this topic is by Joseph Barry Mason and Mayer L. Mayer, published in the Journal of Marketing .

: Modern "smart" appliance buyers are often motivated by "techno-coolness"—the psychological goal of making a home feel futuristic and modern, which can be a stronger driver than actual functional necessity. people who buy appliances

For a more contemporary look at how people buy appliances today, you might find these research areas equally compelling: An interesting and foundational paper on this topic