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: The phrase was intended to place customer benefits at the heart of the brand.
: The slogan was deployed across 36 markets as part of one of the largest advertising campaigns in the company's history. power_to_you
The "Power to You" tagline was launched as part of a significant brand metamorphosis. It signaled a transition from being a mere network provider to a company focused on customer empowerment. : The phrase was intended to place customer
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