Programmatic Media Buying [PLUS]

An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market.

An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly. programmatic media buying

Software used by publishers to list their available ad inventory and manage the sale of impressions to various buyers. programmatic media buying

A direct deal between an advertiser and publisher for specific inventory at a fixed price, bypassing the auction process entirely. Key Benefits Programmatic Advertising - What It Is and How It Works programmatic media buying