Roddy Ricch - Down Below [Official Music Video] (Dir. by JMP)
Are you interested in a or more info on the Feed Tha Streets II project?
Directed by JMP (with cinematography by Mike Koziel), the video uses a moody, cinematic color palette—rich blues and sunset hues—to evoke the "cold nights" Roddy frequently references.
"Down Below" remains one of Roddy’s most celebrated tracks, often cited by fans as "real motivation". Its popularity even led to a unique "Trap Symphony" version, where Roddy performed the hit alongside an eight-piece orchestra, further proving the song’s timeless appeal.
: Produced by Avedon and the legendary Scott Storch , the track's melodic trap beat provides the perfect emotional backdrop for Roddy's introspective rhymes. Legacy & Impact
: High-end cars like the Bentley Coupe and Porsche, along with "stars in the Wraith roof," serve as literal and figurative symbols of how far he’s come from "the bottom". Production & Aesthetic