: This customer-centric research identifies utilitarian and hedonic benefits of promotions, noting that monetary savings strongly impact attitudes toward discounts, while pleasure-based benefits drive engagement with loyalty programs.
If you are looking for practical ways to build or understand promotions, these strategic frameworks are commonly used: Optimal promotion strategies of online marketplaces romptiponua
: This study explores when joint promotion is most effective, concluding that it works best when commission rates are moderate and product prices are high. It provides guidance for marketing managers on launching proactive events. romptiponua