Rudebox Instant

is the seventh studio album by British pop artist Robbie Williams, released in October 2006. It is widely considered the most experimental and controversial project of his career, departing from his signature pop-rock sound in favor of dance-pop, hip-hop, and electronica. Album Overview

While the album debuted at number one in the UK and several other countries, it is often remembered as a commercial disappointment compared to Williams' previous multi-platinum successes.

Williams worked with a diverse group of producers including the Pet Shop Boys , Mark Ronson , William Orbit , and Soul Mekanik . Notable Tracks: Rudebox

A famous (though frequently debated) report claims that due to poor long-term sales, nearly one million unsold copies of the album were shipped to China to be destroyed and recycled for use in road resurfacing projects.

Its release coincided with the comeback of his former band, Take That , whose album Beautiful World eventually outsold Rudebox in the UK. Critical Reception is the seventh studio album by British pop

Most critics were confused by the shift in direction, often labeling the album a "career-killer" or a "dud".

: A collaboration with the Pet Shop Boys that remains one of the album's most critically acclaimed tracks. Williams worked with a diverse group of producers

: A disco-influenced cover produced by Mark Ronson. Commercial Performance