: Capture the "replacement" market by being the first name a grieving owner sees.
In the Nathan for You episode (Season 2, Episode 3), Nathan Fielder attempts to revolutionize two struggling businesses with high-concept, highly awkward marketing strategies. The Pet Store Strategy: Targeted Grief Marketing [S2E3] Pet Store; Maid Service
: To achieve this, Nathan hires 40 maids to swarm a single house simultaneously, each assigned to a micro-task. : Capture the "replacement" market by being the
“I loved the focus group segment lol: "is this soapy water or just plaiiin water?" "...just water" "Just water... woooow, that's sooo interesting!"” Reddit · r/nathanforyou · 11 years ago “I loved the focus group segment lol: "is
Nathan tackles the "social awkwardness" of having a maid in your house for hours by proposing a "turbo-clean" that eliminates the need for long-term presence.
“I realized there was a major flaw with my entire experiment, this new personality was based on the judgment of four people who had agreed to work out of the back of a moving box truck.” Reddit · r/nathanforyou · 11 years ago Watch Nathan for You | Season 2 Episode 3 | HBO Max
: A house should be cleaned in exactly six minutes .