Sensation And — Perception

Using prior knowledge, experiences, and expectations to interpret sensory info (concept-driven). 3. Principles of Organization

Sensation is the physical process of collecting data from the environment. Sensory receptors (in the eyes, ears, nose, tongue, and skin) detect physical energy—such as light waves or sound vibrations—and convert it into neural signals. Sensation and Perception

The human brain does not see things in isolation; it looks for patterns. identifies several laws of grouping: Using prior knowledge