Launched in 2008 by Zee Entertainment Enterprises, Zee Tamil has become a staple of Tamil households. On platforms like TamilDhool, Zee Tamil's content often drives significant traffic due to its high-production-value serials and unique reality formats.

TamilDhool operates as a digital repository for Tamil television content. It is widely used by viewers who miss live broadcasts or live in regions where official streaming apps might have restricted access.

: It offers an "ad-light" experience with daily updates, allowing users to watch exclusive episodes in HD.

: Programs like Sembaruthi , Yaaradi Nee Mohini , and more recently, Anna and Karthigai Deepam , are frequently the most searched items.